• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Real Estate Disruptors

Home of the #100Millionaires Movement

  • Discography
  • Interviews
  • Podcast
  • Get My Blueprint
  • Blog

Digital Marketing in Real Estate Wholesaling

March 26, 2021 By Steve Leave a Comment

Digital Marketing is quite the buzzword these days. But what exactly is it, and how can you use it for your real estate investment business?

Types of Digital Marketing

These are the most common forms of digital marketing that I’ll discuss here:

  1. SEO (Search Engine Optimization)
  2. PPC (Pay Per Click advertising)
  3. Facebook and Instagram ads
  4. YouTube videos

SEO for Digital Marketing

Search Engine Optimization is basically the process of getting yourself listed high on Google’s search results. This is without buying ads, which are usually the first two to five listings you see when conducting a Google search. 

The leads you get from SEO are usually very high quality leads, and are usually ready to take action soon. Why is that? Because SEO results are from people looking for the specific thing you’re offering. They’re typing in search words to Google trying to find something they want to do/use. Now they may not be ready to go right away, but fairly soon.

SEO has a downside, though – it takes nine to 12 months for optimization to work. This means you have to be consistently producing content. It’s also why most people never get around to it. This is part of the reason we do so much content on www.realestatedisruptors.com, such as this blog.

The algorithms Google employs change, but one thing is very important:  Google wants your website to be relevant to what the user is seeking. The more unique content you have on your site, the higher you rank. The content has to be added consistently and over time. If you dump a bunch of articles and videos onto your site in one week, and let it sit, Google will see that and won’t rank you highly.

PPC in Digital Marketing

Pay Per Click is advertising on Google. These are the ads you see at the top of any search rankings. They look just like other search result listings, but slyly have the word “Ad” in the front of the line of the ad. These are always at the front of any search results. 

You can build a PPC ad campaign based on almost any budget. PPC ads can be scaled to almost any level, and include as many keywords or phrases as you can invent. If you want to completely saturate a geographic area or specific search strings, you can do that with enough money put into the campaign.

Why would you do this? Because PPC leads are the hottest leads you can get from digital marketing. These are people who want to sell their house NOW. Many wholesalers treat these leads as emergency contacts:  They call, text, email, direct message (DM), and even drive unannounced to the house to make the appointment. These are leads that if you snooze, you lose.

Facebook and Instagram ads

Here we’re talking about buying ads on Facebook and Instagram, not posting content. For example, check out the content we post on Facebook and Instagram.) The distinction is important, because ads in these spaces are targeted to groups you identify and appear in the timelines of people who otherwise may never find your social media page.

You can deliver your ad in a similar manner as PPC ads or SEO searches. The difference is Facebook’s algorithms do the work of identifying who might have an interest in your service. While people do search on Facebook and Instagram, it’s not the primary method of engagement. Instead, Facebook creates a profile of every user, using all kinds of interaction, web searches, or other usage to figure out what the person is interested in.

Facebook and Instagram ads are sprinkled into a person’s feed and look almost identical to regular posts. They have a small “sponsored” notice below the account’s profile name to indicate that it is an ad. 

Leads from Facebook and Instagram are very solid leads, but may not be quite ready to pull the trigger just yet. Not as hot as PPC leads, but definitely interested and should be contacted quickly. However, you may find that these leads are looking to act in a month or two or six. They are solid leads, but may need some nurturing. 

These ads also allow you for great personalization, but photos of people should be those acquisition agents who will likely visit the seller. You can also use more generic photography, like a house or logo. These ads allow you to use visual hooks to attract sellers.

YouTube Videos

Video is becoming the most popular content for consumers. This is because it is easy to get information about virtually anything via video these days. It’s a huge reason we produce so much video content (see our Real Estate Disruptors YouTube page for our podcast and tons of free content).

Need to repair your car? YouTube it. 

Want to bake a cake? YouTube it.

Want to sell your house for cash? YouTube it.

YouTube allows ads, so you also can advertise your services. Since YouTube is owned by Google, much of the same algorithms employed at Google apply here. There are more and different ones, but the way ads are delivered to people are similar. You can also target consumers much the way you would for PPC ads.

Content is King, and video is the King of Content. You want to have video reviews of your services on Google, which are posted on your website, and which you can use on YouTube and even Facebook/Instagram. 

Video provides a powerful, personalized experience.The key is to be real – testimonials can’t appear to be scripted, reviews must seem honest, and your videos have to look authentic. Any “fakiness” will be sniffed out and the consumer will click somewhere else.

Whom to Hire?

There are many, many companies who say they do digital marketing. However, some are much better than others. Ask a lot of questions to any company you’re thinking about hiring – do they have experience in your industry; what specifics can they offer for your company’s strategy; is this customized or a standard campaign? Don’t be afraid to demand information and specific answers. If you don’t feel comfortable, move on to the next company. 

Using a company like Bateman Collective (www.batemancollective.com) can vastly improve your results. We use Bateman Collective for our digital marketing because they have significant experience in the real estate wholesaling community. While a company with such expertise may cost more, you also won’t be the guinea pig. Then again, if your budget only allows for you to hire a college kid who is getting his feet wet, that’s how Brandon Bateman got his start. You might find a diamond in the rough.

Just know that if you’re not getting results, and tweaking your campaign doesn’t increase your leads, then don’t be afraid to fire them and try someone else. Digital marketing isn’t simple, and it is constantly changing. Your marketer has to be on top of the changes and be monitoring your account frequently to maximize your lead generation. It’s your job to stay on top of them and get your marketing company the information it needs to make your campaign successful.

Conclusion

Digital marketing is not only here to stay, it is where most consumers get their information these days. Its influence is only increasing, and that will render other forms of advertising obsolete. Many traditional marketing channels remain viable:  Direct mail, cold calling, TV and radio ads, even billboards (digital billboards provide great flexibility here). But consumers are searching for information and becoming educated online. If you aren’t using digital marketing, your competition is, and so are your customers.

Filed Under: Blog Tagged With: digital marketing, marketing, real estate disruptors, real estate investing, real estate marketing, steve trang

Where Did Your Customers Go?

March 10, 2021 By Steve Leave a Comment

You finally closed that deal. Whew. Go deposit that check and on to the next one, right?

Where’s the next one?

The pipeline is dry.

You’re starting from scratch.

Crap.

Why Your Leads Run Out

It’s hard to build a real estate wholesale business (or fix and flip, buy and hold, etc.). In the beginning, you’re doing everything:  marketing, cold calling, contracts, closings, problem solving, and the list goes on.

So why is it such a roller coaster? Why does everything seem to come in waves?

Because you’re not being consistent. Specifically, you’re not being consistent with your marketing and acquisitions.

What tends to happen with new business owners is the Business Cycle:

  1. You don’t have any properties under contract, so you spend time on marketing.
  2. You get leads coming in, so you spend time cold calling.
  3. You get seller appointments, so you spend time going to those.
  4. You get a deal closing, so you spend time making sure it closes.
  5. You close the deal, and realize you haven’t spent any time on marketing.
  6. Go to Step 1 and start again.

Sound familiar?

Why Consistency Matters

You may feel like you don’t have time to consistently market or call leads. After all, you’re super busy taking appointments, or finding buyers, or solving seller problems, or whatever else.

The truth is you have to MAKE the time or you will never get beyond one or two deals at a time. You see, it’s the marketing and acquisitions (cold calling and following up on leads) that builds your business.

Without consistent marketing, you set yourself up for a huge outflow to potential sellers, these sellers respond, you contact them and follow up. If you don’t follow up in a timely manner, they probably move on to one of your competitors.

More Isn’t Necessarily Better

Let’s say you’re doing direct mail and you’re dropping 10,000 postcards this week. Your next drop won’t be for another two months.

You don’t have the money to drop 10,000 postcards every week, or even every month. After all, marketing costs money.

So don’t ADD more expense. Rather, try spreading out your mailings. Instead of having 10,000 postcards go out and then trying to follow up on all those leads for two months, why not drop 1,000 postcards this week, 1,000 next week, and so on?

Now you have done several things to your advantage:

  • You spread out your marketing costs, spending 1/10 per week
  • Customer responses come in regularly over two months instead of all at once
  • You have more time to follow up on the leads sent out that week
  • You have consistent marketing, so you generate consistent leads

Build From Here

The biggest advantage of this approach is that you have time to devote to each area of your business:  Marketing, acquisitions, dispositions, and so on. After a few week lead-in, you have regular outflow of marketing, inflow of leads, a manageable number of appointments, and consistent closings.

So from here, it’s easier to scale up. Increase your marketing from 1,000 per week to 1,500, for example. You also will have more regular cash flow, allowing you to plan your marketing and perhaps hiring some administrative help.

Get your processes under control and working consistently week-to-week, and you will soon be able to grow and expand. We can help you get all that organized, systematized, and running. www.disruptors.com

Filed Under: Blog Tagged With: leads, marketing, real estate disruptors, steve trang, systems

$3.4M in Revenue. $1.4M from PPC alone. Cody Hofhine and Brandon Bateman talk about how to add digital marketing to your business.

February 19, 2021 By Steve 1 Comment

Cody Hofhine comes back for a second time with Brandon Bateman. They talk about how Cody did $3.4MM last year in fees, with almost half of it coming from just digital marketing. Brandon talks about how they built their digital empire.

Work with Brandon Bateman by visiting http://www.batemancollective.com/disruptors/

Video Replay of Interview with Cody Hofhine & Brandon Bateman

Sign up for our free wholesaling course: http://www.disruptorsu.com

Want to close more deals without spending any more money? Go to https://www.disruptors.com

Follow me on IG: https://www.instagram.com/steve.trang

Show Notes:

SHOW-NOTES-1.4MM-in-Fees-From-Just-PPC.-Cody-Hofhine-Brandon-Bateman-share-how-to-add-digital-marketing.Download

SHOW NOTES

$1.4MM in Fees From Just PPC. Cody Hofhine & Brandon Bateman Share How to Add Digital Marketing

With Brandon Bateman, the Bateman Collective; and Cody Hofhine, Utah Sell Now

February 17, 2021

Listen to this episode on YouTube at https://youtu.be/1rwvVZgH_90.

About Brandon Bateman and Cody Hofhine

Brandon Bateman started a digital marketing company as a sophomore in college and never looked back. After volunteering to do digital marketing for companies, he started the Bateman Collective and is now the premiere digital marketing company for wholesalers across the country. Bateman Collective handles all digital marketing, from SEO to PPC to Facebook and Instagram ads, as well as designing and creating content for those platforms.

 

Cody Hofhine started wholesaling in 2015 and has built his company into one of the largest real estate investment companies in Utah. He is now expanding into Dallas, TX and San Bernadino, CA. Cody fully embraced digital marketing through the Bateman Collective after some less-than-stellar experiences with other digital marketers. 

Connect with Brandon at [email protected] and Cody on Instagram at @codyhofhine or Facebook at codyhofhine.

Show Notes

Brandon and Cody discuss how proper digital marketing boosted Cody’s wholesaling business to new heights, generating $1.4 million in 2020. They discuss what works and what doesn’t, and what a real estate investor should look for when hiring a digital marketing company. 

Top 5 Takeaways from Brandon and Cody:

5.  Search Engine Optimization (SEO) is important, but it is a long-term strategy. The leads you get will be high quality, but don’t count on getting those leads for 10-12 months.

4. Don’t waste time trying to do SEO yourself. If you crunch the numbers, it’s not worth your time to build your SEO. Hire someone to do it for you.

3. Facebook and Instagram produce very good leads, but they may not be “right now” leads. 

2. Pay Per Click (PPC) produces the highest quality and hottest leads.

1. Get the PEND (Probate, Evictions, Notice of Default, and Divorce) list from your local title company, courthouse, or local attorney. It’s gold and is updated daily in some locations.

Bonus Takeaway:  When you get a PPC lead, get on it fast! If you can’t get them on the phone, drive to their house. These are hot, ready to sell leads.

About Steve Trang

Steve Trang is the founder of the Real Estate Disruptors movement and host of the Real Estate Disruptors Podcast. He started his podcast in the middle of 2018 to inspire wholesalers and real estate agents to double their incomes by adding a second leg to their business. The podcast has now grown to ten thousand followers with new members of the community sharing their success story every week.

Steve’s goal is to create 100 Millionaires. One of his favorite quotes is from the great Zig Ziglar: “You can have everything in life you want, if you will just help enough other people get what they want.” He heard this quote when he first got into real estate, and it has stuck with him throughout his entire career. In fact, it’s essentially one of the core values Steve lives by.

Connect with Steve at linkedin.com/in/stevetrang, facebook.com/stevetrang, instagram.com/steve.trang, stevetrang.com, or realestatedisruptors.com.

TRANSCRIPT-1.4MM-in-Fees-From-Just-PPC-Cody-Hofhine-Brandon-Bateman-share-how-to-add-digital-marketingDownload

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | Stitcher | RSS

Filed Under: Interview, Wholesale Tagged With: brandon bateman, cody hofhine, digital marketing, marketing, real estate disruptors, real estate podcast, steve trang

$1 Million in Revenue on Just $30K in Marketing? YES!!

October 7, 2020 By Larry Leave a Comment

You hear all kinds of numbers on how much you should spend on marketing — percentages, dollar amounts, different mixtures of marketing areas (Facebook vs. direct mail vs. cold calls vs. buying data, etc.). But what if your marketing expenses needed to generate $1 million in revenue was just $30,000?

That’s right — 3%.

“You’re crazy!” is the first response. But Tyler Austin of Florida Cash Home Sales does just that. Three percent.

Who is this wizard? He must be a master marketer, have incredible connections, work in that mythical “can’t miss” market (wherever that is), or just be plain lucky.

None of the above. In fact, Tyler just about lost his shirt doing direct mail before he gathered his thoughts, used his resources and experience from his prior career, and discovered the real secret to effective marketing:  Good Data.

Good Data? That’s it? I can buy good data. He must have bought some REALLY good data (and just got lucky).

Nope. Tyler doesn’t just use the data he receives. He has created a system to examine data, remove the extraneous and useless information, refine it further, rinse and repeat. So when he does his direct mail, cold calls, or other marketing, he is using updated, solid data that gives Florida Cash Real Estate a complete picture of the property they have targeted to acquire. So they don’t spend hours falling down the rabbit hole chasing potential clients who aren’t there; they almost always know who the client is, what is their situation, and why they need help.

Now add in the human touch. 

Tyler uses actual humans to talk to actual human clients. He doesn’t use autodialers or other impersonal methods (direct mail is an exception, but the messaging is personalized to the group targeted). His team leaves personal voicemails for people, sends them personalized messages on Facebook or Instagram, or sends them personalized emails. They try to find a family member or friend as a contact who can make a warm introduction for them, which builds trust and helps lower the potential client’s protective shield. And if they can’t help the person, they refer them to someone who can, like a real estate agent or attorney.

Amazingly, human clients really like being treated well, and like, well, human beings. 

Tyler’s data-driven marketing uses various software, including Tyler’s own REISift to parse data, remove the junk, and leave his team with data they can be productive using (www.REISift.io). As Tyler says, a great aspect of real estate is that there are vast amounts of public information on virtually every property. This is also the downside, because a large portion of that data is not relevant to your business, but is included in the data sets you get. Manually sifting through copious amounts of data searching for gold nuggets is a non-stop, time-wasting, exhausting process. However, with the proper software tools and defined parameters, you can automate that process and be left with high quality leads which are useful and valuable.

Tyler still does some traditional marketing — direct mail, local networking groups, Chamber of Commerce, Facebook ads (yes, those are traditional now). He can control his costs and highly target these marketing expenses rather than shotgunning around blindly hoping to get a hit.

Don’t be afraid to take your data and work it to extract what you need for your business. An investment in data management can pay off exponentially both in money saved and time gained.For more information and more tips and tricks from Tyler, check out the Real Estate Disruptors podcast featuring Steve Trang’s interview with Tyler Austin at https://www.youtube.com/watch?v=KaI4L11iHV4&t=1094s. Find more helpful information on YouTube at https://www.youtube.com/channel/UCcsj9IjfX7-fhzLZRPtWo1Q?view_as=subscriber and www.RealEstateDisruptors.com.

Filed Under: Blog, Wholesale Tagged With: data, disruptors, expenses, marketing, real estate disruptors, reisift, save money, steve trang, tyler austin, wholesale, wholesaling

$1,000,000+ in Revenue with Only $30k in Marketing? How Tyler Austin Hacks Data For High Margins.

October 1, 2020 By Steve 1 Comment

Tyler Austin talks about his journey from military, to contractor, to eventually hacking data to maximize profit margins. Tyler is using data differently to reduce his competition.

Video Replay of Interview with Tyler Austin

Start Your Real Estate Disruptors Journey by visiting http://www.realestatedisruptors.com

SHOW NOTES – $1,000,000+ in Revenue with Only $30k in Marketing SpentDownload

$1,000,000+ in Revenue with Only $30k in Marketing Spent
With Tyler Austin, Florida Cash Real Estate

Sept. 30, 2020

About Tyler Austin

Tyler Austin is a former Air Force member and SCADA hacker [Supervisory Control And Data Acquisition], where he used his extensive computer programming and hacking skills to test industrial machines for vulnerabilities to outside hackers. He is the founder of Florida Cash Real Estate, a real estate investment company, located in Fort Walton Beach, Florida. They specialize in solving even the most difficult real estate issues by buying houses for cash. They love buying houses along the Emerald Coast, as this is where we’re from and it is the people, land, and problems that we understand best.

Florida Cash Real Estate helps people through difficult situations such as a property inheritance, fire damaged homes, landlords who are tired of dealing with non-performing properties, and people who simply want to sell their house without any hassle or red-tape. Florida Cash Real Estate is a family and veteran-owned business that focuses on helping homeowners when they need it most.

Tyler also created REISift, software for real estate professionals to help them obtain data on properties and clean it up to be more useful and help them be more successful at closing deals. REISift makes your property data simple and serves as a one-stop command centre for investors to pinpoint distressed properties and capitalize on motivated sellers. 

Connect with or find more information about Tyler at www.linkedin.com/in/tyleraustinoriginal, www.facebook.com/floridacashre, www.instagram.com/tyleraustinoriginal, www.floridacashrealestate.com, or learn more about REISift software at www.REISift.io. 

Show Notes

Steve and Tyler discussed how Tyler used refined data and personal communications to produce over $1 million in revenue on just $30,000 in marketing spending. Tyler’s shares how he obtained his amazing results, why he continues to achieve such results with minimal marketing expenses, and how you can take his techniques and apply them to your business. If you could close more deals by reducing your marketing and data costs, wouldn’t you implement these strategies? Listen to the full podcast on Real Estate Disruptors for all Tyler’s tips and tricks, and more!

Top 5 Takeaways from Tyler Austin

5. Education is a key to success in starting your real estate business. Don’t be afraid to ask questions, take courses, find a mentor, ask someone for help, and mastermind courses are super helpful. 

4. Connections with local business owners can open the doors to getting deals done. Sometimes you may need help with a city zoning or other matter, or you may get leads for new and different projects or properties coming available, or connections to partners or private money sources, or even a hot lead. Your local Chamber of Commerce is a great resource, but you have to be involved regularly to make it work for you.

3. All the data you need is available, you just need a system to organize it, strip out the information you don’t need, and make it usable for your business. However, simply buying data is not efficient — you need to be able to extract the important data and discard the irrelevant. Software is invaluable and a big time-saving tool to get you accurate data quickly and easily. You don’t need to spend a lot of money on data, you just need to use the right tools to clean up the mountains of data available.

2. Your team is critical to your success. A big myth in real estate is that you need a lot of salespeople. Hire people to do the things you either are not good at or don’t like to do. Don’t over-hire; keep your staff lean and focused. If your people aren’t getting results, it may be your management of them, or they may be in the wrong role or the wrong person for the job. Not getting results doesn’t mean you need more people, you may need better training or different people.

1. Using data and combining it with user accounts from social media can make contacting potential sellers easy. Having a third party who knows the potential seller make an introduction is a fantastic way to get in the door with some degree of authority. Most people have the same or similar usernames on their email, Facebook, Instagram, etc., and you can often find them and connect through those media. 

Bonus Takeaway:  People and data are the two most valuable things to your business. Hire good, motivated people who use the data to connect with people in the community. You have to talk to people. Real voicemails lead to real conversations, which lead to real deals and real help for people. It’s not always that you’re buying someone’s house at a certain price, but you’re helping them out of a tough situation by getting them cash when they really need it. That happens much more frequently when you use data to find people, and use communication to find out what they really need.

About Steve Trang

Steve Trang is the founder of the Real Estate Disruptors movement and host of the Real Estate Disruptors Podcast. He started his podcast in the middle of 2018 to inspire wholesalers and real estate agents to double their incomes by adding a second leg to their business. The podcast has now grown to ten thousand followers with new members of the community sharing their success story every week.

Steve’s goal is to create 100 Millionaires. One of his favorite quotes is from the great Zig Ziglar: “You can have everything in life you want, if you will just help enough other people get what they want.” He heard this quote when he first got into real estate, and it has stuck with him throughout his entire career. In fact, it’s essentially one of the core values Steve lives by.

Connect with Steve at www.linkedin.com/in/stevetrang, www.facebook.com/stevetrang, www.instagram.com/steve.trang, www.stevetrang.com, or www.realestatedisruptors.com.

TRANSCRIPT – $1,000,000+ in Revenue with Only $30k in MarketingDownload

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | Stitcher | RSS

Filed Under: Interview, Wholesale Tagged With: disruptors, marketing, real estate, real estate disruptors, real estate marketing, real estate podcast, steve trang, tyler austin, wholesale, wholesaling

Stay Connected

We help Real Estate Business Leaders take their business to the next level.

Hang Out With Me

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Recent Posts

Build System Automation (Left Main REI), Process for Data clarity, Train COO’s and be a Cardiothoracic Surgical Nurse

TV and Radio Advertising & Why It Can Work for You

57% Net Profits with Only Wholesaling in 2020 – $1.4 MM in 1 Market – 6 Figures/mo Consistently

Wholesale Market Changes on the Way – What’s Coming and How to Close 100+ Deals a Year w Small Team

$0 Marketing, Leads Come to You, The Best Lead Source You’ve Never Heard of, Fight a Bull in Mexico

Top Posts & Pages

  • Build System Automation (Left Main REI), Process for Data clarity, Train COO's and be a Cardiothoracic Surgical Nurse
  • $100k in Wholesale Fees Last Week? Keith Everett & Lenny Harrell Share How They Wholesaled $100K.
  • Travel the World While Making $20k per mo Passively - JR Piper Shares How What He Does with his 7 figure business
  • Michael Fitzgerald Shares How He Went From Bandit Signs to 100s of Doors and Running a Fund
  • Interview with Kevin Kauffman

The One Wholesale App You Need

JOIN THE #100MILLIONAIRES MOVEMENT!

Do You Need Help With Your Business?

Get Your Questions Answered

Submit Question to #AskRED

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn

Copyright © 2021